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Content Marketing Strategy

Build a content engine that ranks on Google and converts visitors into customers.

12 hrs Beginner

What You'll Learn

  • Define your target audience and build buyer personas
  • Conduct content gap analysis and competitor research
  • Create an editorial calendar and content pipeline
  • Write long-form SEO articles that rank and convert
  • Repurpose content across blog, social, email, and video
  • Build a content distribution strategy for maximum reach
  • Measure content performance with Google Analytics 4
  • Create lead magnets and content upgrades that capture emails

Course Curriculum

4 modules • 12 lessons • 12 hrs total

What is Content Marketing?
20 min
Defining Your ICP & Buyer Personas
35 min
Persona Assignment
25 min

Who Is This Course For?

  • Complete beginners looking to upskill in Content
  • Business owners who want to run their own digital marketing campaigns
  • Career-switchers targeting roles in digital marketing agencies or in-house teams
Content Marketing Strategy
Coming Soon

Pricing will be announced at launch. Leave your email and we'll notify you the moment this course goes live.

  • 12 hrs of content
  • 12 lessons
  • Beginner
  • Verified certificate
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